Digital sports media group， Better Collective， has appointed Guy Harding as its new Senior Director of Group Media Partnerships Growth， a move that marks a strategy to enhance its media partnership division.

Previously serving as the Commercial Strategy and Safer Gambling Director at Oddschecker Global Media， as well as the Commercial Director at the online media and technology company， Legend， Harding has a proven track record in the industry.

In his new position，Online Casino Games for Real Money Harding will collaborate with various teams and departments to spearhead the scaling of Better Collective's media partnership business. 

Speaking of his new appointment， Harding commented: “For many years， I have followed the impressive growth journey Better Collective has been on where it successfully managed to diversify its business model， including entering into media partnerships with leading media outlets across the world.  

“I am glad to join the strong team at Better Collective to further strengthen our position as the preferred partner for media businesses on our journey towards becoming the leading digital sports media group.”

Simon Hovmand-Stilling， Better Collective’s CEO (South America)， added: “Guy comes with a lot of knowledge and experience from the media and iGaming industry and will from day one be able to contribute with valuable knowledge and perspectives which will both benefit the media partnership division and benefit the entire group. I am glad to welcome Guy to the team.”